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Part 1 of ebook "Tourism management, marketing, and development: Performance, strategies, and sustainability" provides readers with contents including: the separation of the na ï ve from the reevaluated destination image by using benefit segmentation and the analysis of the resulting perceptions; forecasting tourism flows from the russian federation into the mediterranean countries; entrepreneurship and the discovery and exploitation of...
137 p ntt 25/01/2024 18 0
Từ khóa: Tourism management, Tourism marketing, Tourism technological innovations, Forecasting tourism flows, Business opportunities, The hotels’ competitiveness, The tourism destination image, Tourism management
Continued part 1, part 2 of ebook "Tourism management, marketing, and development: Performance, strategies, and sustainability" provides readers with contents including: tourism destination competitiveness and firm performance through a financial crisis: an empirical analysis of the italian hotel industry; the role of institutions in interorganizational collaboration within tourism regions; the role of partnerships in staging tourist...
155 p ntt 25/01/2024 17 0
Từ khóa: Tourism management, Tourism marketing, Tourism technological innovations, Tourism destination competitiveness, Sustainable tourism, Environmental management systems, Conceptual framework, Regression analysis outputs
Ebook "Market leader: Intermediate business English course book (3rd edition)" Leader is a multi-level business English course for business people and students of business English. It has been developed in association with the Financial Times, one of the leading sources of business information in the world. It consists of 12 units based on topics of great interest to everyone involved in international business.
176 p ntt 22/12/2023 67 0
Từ khóa: Market leader, Market leader series, Market leader intermediate, Intermediate business English course book, David Cotton, David Falvey, Simon Kent, Building luxury brands, Managing meetings, Discuss authentic advertisements
Ebook Market leader: Upper intermediate business English Teacher's resource book - Bill Mascull
Ebook "Market leader: Upper intermediate business English Teacher's resource book" is an extensive business English course designed to bring the real world of international business into the language-teaching classroom. It has been developed in association with the Financial Times, one of the world's leading sources of professional information, to ensure the maximum range and authenticity of international business content.
120 p ntt 22/12/2023 31 0
Từ khóa: Market leader, Market leader series, Market leader upper intermediate, Upper intermediate business English Teacher's resource book, Bill Mascull, International marketing, Building relationships, Crisis management
Bài giảng Quản trị marketing (Marketing Management)
Bài giảng trang bị cho người học những kiến thức cơ bản về marketing và hiểu biết về công việc của nhà quản trị marketing trong các tổ chức; giúp người học biết được nội dung cơ bản của một bản kế hoạch marketing mà nhà quản trị marketing phải xây dựng và hình dung được những việc cần làm để có thể có được bản kế hoạch marketing đó.
70 p ntt 20/03/2023 23 0
Từ khóa: Bài giảng Quản trị marketing, Marketing Management, Quản trị marketing, Nguyên tắc của marketing, Marketing tích hợp, Kế hoạch marketing
Ebook Marketing: An introduction (13th edition) - Part 1
Ebook Marketing: An introduction (13th edition) - Part 1 has present the contents defining marketing and the marketing process; understanding the marketplace and customer value; customer value-driven marketing strategy: creating value for target customers; managing marketing information to gain customer insights; analyzing the marketing environment;...
388 p ntt 17/03/2022 48 0
Từ khóa: Marketing: An introduction, Marketing management, Defining marketing, The marketing process, Customer value-driven marketing strategy, Business buyer behavior
Ebook Marketing: An introduction (13th edition) - Part 2
An introduction: Marketing (13th edition) - Part 2 has present the contents engaging customers and communicating customer value: advertising and public relations; personal selling and sales promotion; extending marketing the global marketplace; sustainable marketing: social responsibility and ethics;...
280 p ntt 17/03/2022 43 0
Từ khóa: Marketing: An introduction, Marketing management, Engaging customers, Communicating customer value, Extending marketing, Sustainable marketing
Bài giảng Quản trị maketing 1 - Chương 4: Phân tích và lựa chọn chiến lược cạnh tranh
Bài giảng Quản trị maketing 1, chương 4 trang bị cho người học những kiến thức cơ bản về phân tích và lựa chọn chiến lược cạnh tranh. Nội dung trình bày trong chương gồm có: Phân tích thị trường doanh nghiệp, Hệ thống thông tin và dự báo marketing.
33 p ntt 23/04/2018 362 2
Từ khóa: Chiến lược cạnh tranh, Quản trị maketing, Bài giảng Quản trị maketing, marketing management, Hoạt động maketing, Chiến lược maketing
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