Ebook Tourism management, marketing, and development: Performance, strategies, and sustainability - Part 1

Part 1 of ebook "Tourism management, marketing, and development: Performance, strategies, and sustainability" provides readers with contents including: the separation of the na ï ve from the reevaluated destination image by using benefit segmentation and the analysis of the resulting perceptions; forecasting tourism flows from the russian federation into the mediterranean countries; entrepreneurship and the discovery and exploitation of business opportunities;...

Từ khóa: Tourism management, Tourism marketing, Tourism technological innovations, Forecasting tourism flows, Business opportunities, The hotels’ competitiveness, The tourism destination image, Tourism management