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Danh mục TaiLieu.VN
Continued part 1, part 2 of ebook "Tourism management, marketing, and development: Performance, strategies, and sustainability" provides readers with contents including: tourism destination competitiveness and firm performance through a financial crisis: an empirical analysis of the italian hotel industry; the role of institutions in interorganizational collaboration within tourism regions; the role of partnerships in staging tourist...
155 p ntt 25/01/2024 17 0
Từ khóa: Tourism management, Tourism marketing, Tourism technological innovations, Tourism destination competitiveness, Sustainable tourism, Environmental management systems, Conceptual framework, Regression analysis outputs
Ebook Marketing: An introduction (13th edition) - Part 2
An introduction: Marketing (13th edition) - Part 2 has present the contents engaging customers and communicating customer value: advertising and public relations; personal selling and sales promotion; extending marketing the global marketplace; sustainable marketing: social responsibility and ethics;...
280 p ntt 17/03/2022 43 0
Từ khóa: Marketing: An introduction, Marketing management, Engaging customers, Communicating customer value, Extending marketing, Sustainable marketing
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