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Ebook Marketing: An introduction (13th edition) - Part 2
An introduction: Marketing (13th edition) - Part 2 has present the contents engaging customers and communicating customer value: advertising and public relations; personal selling and sales promotion; extending marketing the global marketplace; sustainable marketing: social responsibility and ethics;...
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Từ khóa: Marketing: An introduction, Marketing management, Engaging customers, Communicating customer value, Extending marketing, Sustainable marketing
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