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Lesson "CRM in Marketing" lecture helps you understand the basics of CRM, its characteristics, and effective CRM applications. Hopefully you can use your knowledge of CRM applications for your business. We invite you to check out the details here.
35 p ntt 21/10/2022 54 0
Từ khóa: System Monitoring in Business, Model CRM, CRM in Marketing, CRM Process, CRM Strategy Development Steps, CRM Operational Process
Upon completion of this lesson, the successful participant will be able to: Identify the factors that led to the development of Enterprise Resource Planning (ERP) systems, describe the distinguishing modular characteristics of ERP software, discuss the pros and cons of implementing an ERP system, summarize ongoing developments in ERP.
49 p ntt 22/01/2016 262 5
Từ khóa: Enterprise resource planning, Hoạch định nguồn lực doanh nghiệp, Information system, Business processes, Enterprise Resource Planning systems, ERP software
Learning objectives of this chapter include: Describe the un-integrated sales processes of Fitter Snacker, a fictitious company whose operations are used as an example; explain why un-integrated Sales and Marketing information systems lead to company-wide inefficiency, higher costs, lost profits, and customer dissatisfaction; describe how SAP R/3 processes a standard sales order;...
62 p ntt 22/01/2016 240 4
Từ khóa: Enterprise resource planning, Hoạch định nguồn lực doanh nghiệp, Information system, Business processes, Marketing Information Systems, Marketing Information Systems
Learning objectives of this chapter include: Name a business's main areas of operation, differentiate a business process from a business function, identify the kinds of data that each main functional area produces, identify the kinds of data that each main functional area needs, define integrated information systems and state why they are important.
28 p ntt 22/01/2016 362 5
Từ khóa: Enterprise resource planning, Hoạch định nguồn lực doanh nghiệp, Information system, Business processes, Business functions, Data requirements
This chapter includes objectives: Describe the steps in the production planning process of a high-volume manufacturer such as Fitter Snacker, describe Fitter Snacker’s production and materials management problems, describe how a structured process for supply chain management planning enhances efficiency and decision making, describe how production-planning data in an ERP system can be shared with suppliers to increase supply chain efficiency.
70 p ntt 22/01/2016 284 4
Từ khóa: Enterprise resource planning, Hoạch định nguồn lực doanh nghiệp, Information system, Business processes, Supply Chain Management, Production Information Systems
Learning objectives of this chapter include: Explain why the Human Resources function is critical to the success of a company, describe the key processes managed by a Human Resources Department, describe how an integrated information system can support effective Human Resources Processes.
33 p ntt 22/01/2016 345 4
Từ khóa: Enterprise resource planning, Hoạch định nguồn lực doanh nghiệp, Information system, Business processes, Human Resources Processes, Human Resources Department
After studying this chapter you will be able to: Describe the differences between financial and managerial accounting, identify and describe problems associated with accounting and financial reporting in un-integrated information systems, describe how the Enron scandal and the Sarbanes-Oxley Act will affect accounting information systems;...
51 p ntt 22/01/2016 343 4
Từ khóa: Enterprise resource planning, Hoạch định nguồn lực doanh nghiệp, Information system, Business processes, Accounting in ERP Systems, Financial accounting
This chapter include objectives: Use basic flowcharting techniques to map a business process, develop an Event Processing Chain (EPC) diagram of a basic business process, evaluate the value added by each step in a business process, develop process improvement suggestions,... Inviting you to refer.
53 p ntt 22/01/2016 253 4
Từ khóa: Enterprise resource planning, Hoạch định nguồn lực doanh nghiệp, Information system, Business processes, Process modeling, Flowcharting process models
Learning objectives of this chapter include: Describe business-to-business e-commerce, explain why ERP is essential to the success of a company engaged in e-commerce, describe what an application service provider (ASP) does, describe how ERP is delivered to users by an ASP,...
35 p ntt 22/01/2016 287 4
Từ khóa: Enterprise resource planning, Hoạch định nguồn lực doanh nghiệp, Information system, Business processes, Electronic Commerce, Electronic Commerce Background
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