Lecture Concepts in Enterprise Resource Planning (2nd Edition) - Chapter 3: Marketing Information Systems and the Sales Order Process

Learning objectives of this chapter include: Describe the un-integrated sales processes of Fitter Snacker, a fictitious company whose operations are used as an example; explain why un-integrated Sales and Marketing information systems lead to company-wide inefficiency, higher costs, lost profits, and customer dissatisfaction; describe how SAP R/3 processes a standard sales order;...

Từ khóa: Enterprise resource planning, Hoạch định nguồn lực doanh nghiệp, Information system, Business processes, Marketing Information Systems, Marketing Information Systems